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Sierra
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Display Ads are Here to Stay

Display marketing offers several distinct benefits to any business, especially affiliates and merchants. Let’s look at some of the added perks: Increase your conversion rates ROI is everything when it comes to affiliate or merchant marketing and every customer counts. Display marketing is a great way to increase brand awareness, while also increasing traffic to […]

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Sierra
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Digital Marketing is the Future

In today’s society the world is rapidly becoming digital. Individuals are constantly on their electronic devices everyday consuming content. Companies are starting to take advantage of this trend and are going digital. Nowadays marketing departments are adapting to such changes and are hiring more digital marketing professionals to help drive traffic. What exactly is Digital […]

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Sierra
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The Perks of CRO

Attracting new users is the main reason why businesses set up websites in the first place. By gathering users information you are on the right track of making them customers. Now this goal can be achieved by many different methods including: SEO, PPC, social media and blogging engagement. All of these techniques can help drive […]

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Sierra
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Social Media Bringing in Traffic

Social media can either be your best friend or worst enemy. When running a business that has online social presence the main goal is being seen and furthering success. However, with that comes the possibility of people raving about your services or complaining. It’s important to realize that social media plays into driving traffic to […]

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Sierra
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Finding What Works Best: PPC vs. SEO

When it comes to digital marketing there are many techniques that can be used. Figuring out which service to use may seem challenging because you want the one that will drive more traffic to your website. Specifically, lets talk about PPC and SEO. These services are two of the most powerful traffic drivers. Although each […]

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Sierra
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Remarketing Pro’s and Cons

Remarketing is a wonderful tool that allows marketers and businesses to display their ads to visitors that have viewed their website previously. This is done by placing a cookie on the visitor which allows businesses to display their ads on other websites they visit. Remarketing is a great way to increase conversions and is highly […]

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Sierra
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Pay-Per Click and Branding Success

PPC is a marketing technique that allows business owners to display their ads on a website, in return for a fee each time a user clicks the ad. Ultimately, it is a way of buying visits to your website, as opposed to earning the visits through organic strategies. PPC offers many advantages to business owners. […]

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Sierra
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How to Get Reviews & Testimonials

Reviews. Testimonials. Where shall we begin? This process has its up’s and down’s. In the world of business all your actions and services are duly noted. Clients are the spectacles of your company. Reviews have the potential to make or break the potential clients when deciding between similar services. Yes, mistakes happen and maybe there […]

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Sierra
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How to Optimize Your Blog

Having presence on social media is important. Allowing your audience to feel connected and see your progress helps your company grow. Blogging is a key component to getting your name out there. All it takes is for one person to share your blog and the rest is history. Now optimizing your blog posts may take […]

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Sierra
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Analytics in Digital Marketing

In the world of digital marketing, there is always something that can be measured. Although it may seem like a wonderful thing, it can have its downfalls. The world of digital marketing is so large, that it opens the door to measure everything, but that doesn’t necessarily mean you should. Instead you should only focus […]

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