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Sierra
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Analytics in Digital Marketing

In the world of digital marketing, there is always something that can be measured. Although it may seem like a wonderful thing, it can have its downfalls. The world of digital marketing is so large, that it opens the door to measure everything, but that doesn’t necessarily mean you should. Instead you should only focus […]

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Sierra
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Remarketing for the Win

How beneficial is the use of remarketing exactly? Sources have shown that remarketed users are 70% more likely to convert. Now before we learn why the use of remarketing is imperative to the success of your business, lets discuss what remarketing is. What is Remarketing? Remarketing shows ads to people who visited your website on […]

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Sierra
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Social Media to Dive Traffic

Social media allows customers to follow a company and learn what their service has to offer. Online social presence is a vital component to success. However, having a Twitter account can help increase traffic tremendously. Now you may be wondering how can you take people from your social media site to your website? Well have […]

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Sierra
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Increase Conversion Rates

Increasing conversion rates is what every business wants. Now what exactly are conversion rates? Conversion rates are the percentage of potential customers who take a certain action that you want. Here are some examples of conversion rates that some business may track: The percentage of website visitors who took action on your website or the […]

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Sierra
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Digital Marketing to the Rescue

Digital marketing plays a huge part in the success of a business.  In today’s market consumers are more connected and engaged with brands. The use of digital devices and the internet makes this possible. Information is delivered to consumers quickly and in some cases right in the palm of their hand. So why is digital […]

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Sierra
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Brand Management

Brand management contributes to the the success of your company. What is brand management exactly? Branding is the process of creating an identity for your business. In today’s culture brand management is more than just creating social presence on the web, it’s about engagement in meaningful ways with brand advocates. Essentially, your online reputation is […]

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Sierra
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Importance of Customer Service

When was the last time you had a great experience as a customer? Maybe it was the way you were approached and regarded as a valued customer. Creating an element of great customer service is pertinent for gaining clients and maintaining a positive image of your company. The most memorable experiences are those that feel […]

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Sierra
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Let’s Remarket to Target

Remarketing is a wonderful tool that allows marketers and businesses to display their ads to visitors that have viewed their website previously. This is done by placing a cookie on the visitor which allows businesses to display their ads on other websites they visit. Remarketing is a great way to increase conversions and is highly […]

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Sierra
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Core Values

When operating any type of business, you need to implement core values. These values not only shape your company, but reflects your image to potential clients. Here at Butane Digital we thrive on four essential values: dedication, experience, transparency and energy. We take pride in our work and the image perceived to our clients and […]

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Sierra
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A/B Testing

A/B testing is comparing two versions of a web page to see which one is better. This is done when comparing two web pages by showing two variants to similar visitors at the same time. The winner is decided by the overall highest conversion rate. The main goal for all websites is to have a […]

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