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Sierra
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A/B Testing

A/B testing is comparing two versions of a web page to see which one is better. This is done when comparing two web pages by showing two variants to similar visitors at the same time. The winner is decided by the overall highest conversion rate. The main goal for all websites is to have a […]

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Sierra
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Pay-Per-Click Does the Trick

Pay-Per-Click Advertising often referred to as PPC is a marketing technique that allows business owners to display their ads on a website, in return for a fee each time a user clicks the ad. Ultimately, it is a way of buying visits to your website, as opposed to earning the visits through organic strategies. Here […]

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Sierra
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B2B vs. B2C Marketing

When working with prospective clients you need to realize the difference between marketing to a business and marketing to a consumer. The experience for each is different and needs to be approached correctly. Marketing to a B2B is based more on logic because businesses want to use their time and money efficiently. When marketing to […]

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Sierra
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Social Media the Right Way

Social Media plays a huge role in gaining customers. Getting your name out there is vital for success. It can be difficult to do social media marketing correctly. Quality over quantity is the mantra for social media. Every business has their own techniques on gaining loyal customers, so being able to adapt to the the […]

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Sierra
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SEO: Not Dead, Just the Beginning

  Having online activity is a vital component to the success of your business. Everyone wants their company to be seen and that can be done with the use of search engine optimization (SEO.) Doubtful on the effectiveness of SEO? Here are some reasons for getting help from SEO experts like ourselves here at Butane […]

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Sierra
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Agency Branding: Defining Your Company from the Beginning

Establishing your company’s brand from the beginning is a vital component in the the business industry. Initially this can be a difficult task. The continual combination of being indecisive and a perfectionist can definitely play a key factor. Starting your brand off with a clear-cut motive is essential, in order to retain your company’s identity […]

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Sierra
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New Year, New You? How to be Happier in the Work Place

Starting the new year off can be full of optimism and high hopes. It’s the chance for you to start fresh and make new goals. Happiness is an essential component. No one likes working with a grouch, so why be one? Here are some simple ways to make you an overall happier person! Exercise Yep, […]

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Anthony
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Aftermath: What You Need to Know About the Mobilegeddon

A few months ago, Google rolled out a new algorithm change that affected all websites without mobile-friendly design. By now, you’ve probably heard all the doom and gloom about mobilegeddon—but did it really affect your website or your business? What does the future look like for mobile-friendly search? Here’s what you need to know for […]

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Anthony
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Unlock Opportunities With A FREE Live Site Audit

There’s an old saying out there that you don’t know what you have until it’s gone. As marketers, we can draw parallels by saying you don’t know what’s wrong until you see it. That’s where we come in. Value For You, The Customer Having worked in the agency space for nearly a decade helping companies ranging […]

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Anthony
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5 Tips for a Successful Project Kickoff

A lot of us have been there. Whether it’s been client side or at the other end of the table, the introductory kickoff meeting or conference call can make or break a project before it even begins. Having been on quite a few project kickoffs as both a client and an agency rep, we’ve recognized […]

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