Written by Sierra
Pay-Per-Click Advertising often referred to as PPC is a marketing technique that allows business owners to display their ads on a website, in return for a fee each time a user clicks the ad. Ultimately, it is a way of buying visits to your website, as opposed to earning the visits through organic strategies. Here at Butane Digital we can help create an effective PPC campaign. PPC offers many advantages to business owners. Let’s take a look at them below.
Fast & Measurable Results
PPC is simple and generates traffic quickly. One of the most luring benefits of PPC for advertisers is that it is one of the fastest ways to drive traffic. Once the ad goes live your website has the potential to be seen by a wide audience. This in turn drives traffic acquisition for your business. PPC campaign results can be measured easily. Metrics used in PPC allows advertisers to see if their ads are being effective in generating conversion and profit. These metrics show the number of viewers, what demographic saw the ad, number of clicks and if the clicks were effective. PPC also uses conversion pixels, such as AdWords. This tool allows you to see what key words are most effective in generating and driving traffic to your website.
PPC advertising can help your businesses gain profit. Concentrating on what you want is crucial to the success. It will be difficult if you don’t know the purpose from the beginning. Keeping a clear mind-set helps staying on track, selecting the right keywords, creating effective ad messages and increasing your conversion rates. When choosing keywords make sure to focus on specific words. Broad keywords tend to cost more and although it may generate a huge number of clicks, it won’t necessarily result to conversions.
Straight to the Point
When writing ad messages make sure they are clear and easy to understand. If you want to attract viewers, you need to make sure they are done well so users know what your business has to offer. The market is constantly changing so it’s imperative to stay up to date with your viewers. Be aware of your target audience and competitors bid for a specific word. Once you become aware of these changes it’s up to you to make the necessary adjustments.
Meet Your Needs
PPC advertising gives your business the opportunity to design and control your campaign. You are able to decide the duration of when the ads are displayed. PPC gives you the option of targeting your advertisements to a specific audience or paying more for certain keywords. Another benefit to the use of PPC is that it’s budget friendly. You are able to control costs when setting budgets. As a PPC advertiser you can decide how much you want to spend for clicks from specific keywords. Once you figure out what works best you can spend more of your budget in that area, while setting up limited budget tests to try new tactics.