Written by Anthony
There’s an old saying out there that you don’t know what you have until it’s gone. As marketers, we can draw parallels by saying you don’t know what’s wrong until you see it. That’s where we come in.
Value For You, The Customer
Having worked in the agency space for nearly a decade helping companies ranging in size from mom-and-pop eCommerce shops to Fortune 100 corporations, the biggest thing I’ve learned is that prospective customers want a taste of what’s to come in a prospective retained services engagement. At Butane, we put everything on the table, true to our core value of transparency, throughout the sales process and we’re proud of it. As a result we’re rolling out FREE 30-minute live site audits via Join.Me.
Live Audit? What’s That?
For prospective clients looking to drive traffic, increase conversions and retain existing customers, we’re willing to put skin in the game and jump on a conference call to show you – live – how we can help via a screen-sharing session. While there’s no commitment on your end, we value thought-leadership and the idea of a sharing economy… We’re more than happy to illustrate our talent and provide you with takeaways to immediately increase traffic, improve conversion rate and retain customers like the “big brands” do.
What We Look At
If you haven’t read about our process and philosophy, it’s business-centric in nature. We know resources – both internally and at the vendor level – are scarce, so we prioritize what we look at by breaking down Effort vs. Impact. With that said, here’s a sample of what we look for, broken out by business goals:
To drive more traffic to your site, we’ll look into both organic and paid strategies currently in place. If you’d like to give us access to Google Analytics, Google AdWords or Bing Ads in advance for additional insights that’s great, but not required.
- Organic Visibility (SEO): 40% of what Google & Bing look for in organic ranking signals deal with on-site elements such as the technical side of your website (i.e. coding standards, markup, server configuration, etc.) and on-page optimizations such as keywords used in copy, quality of content and Meta tags. We’ll do an audit on that (we’re pretty technical but can speak marketing – so it may be advantageous to have an IT member with) along with the other 60%: off-site elements like the quantity and quality of links pointing to your site and social mentions.
- Paid Media (PPC): Utilizing third-party tools like SEMRush, we’ll look into your current paid media strategies and compare them to others in your space… even competitors. With access to AdWords, though, we’ll be able to look into campaign architecture, bid & budget management, keywords, search queries and of course the latest extensions to increase your visibility in the paid arena.
Convert Website Visitors
Let’s face it – having a company website isn’t just informational nowadays. It should, and hopefully, is used as a sales tool to convert browsers to buyers. Current benchmarks (depending on industry) illustrate a 2.0% – 2.5% conversion rate is standard, with a proper analytics implementation. If you’re below that mark, we’ll look at everything from design, user experience, taxonomy, page layouts, content and calls-to-action to help increase conversion rate in 2016 and beyond.
Retain Existing Customers
We all know it’s a LOT more cost effective to retain a customer than acquire a new one. Not all of us in the marketing space practice what we preach, however, so we’ll take a look at current retention strategies and tactics from social media marketing, advertising and email lists to get you ahead of your competitors and the industry as a whole.
Let’s Get Started!
To get started, visit our sign-up page to schedule your FREE live audit. We’ll get back to you within 24 hours to put some time on the calendar and get the show on the road. If you have any questions about the process, feel free to email me personally.