PPC is a marketing technique that allows business owners to display their ads on a website, in return for a fee each time a user clicks the ad. Ultimately, it is a way of buying…

Reviews. Testimonials. Where shall we begin? This process has its up’s and down’s. In the world of business all your actions and services are duly noted. Clients are the spectacles of your company. Reviews have…

Having presence on social media is important. Allowing your audience to feel connected and see your progress helps your company grow. Blogging is a key component to getting your name out there. All it takes…

In the world of digital marketing, there is always something that can be measured. Although it may seem like a wonderful thing, it can have its downfalls. The world of digital marketing is so large,…

How beneficial is the use of remarketing exactly? Sources have shown that remarketed users are 70% more likely to convert. Now before we learn why the use of remarketing is imperative to the success of…

Social media allows customers to follow a company and learn what their service has to offer. Online social presence is a vital component to success. However, having a Twitter account can help increase traffic tremendously.…

Increasing conversion rates is what every business wants. Now what exactly are conversion rates? Conversion rates are the percentage of potential customers who take a certain action that you want. Here are some examples of…

Digital marketing plays a huge part in the success of a business.  In today’s market consumers are more connected and engaged with brands. The use of digital devices and the internet makes this possible. Information…