5 Tips for a Successful Project Kickoff
A lot of us have been there. Whether it’s been client side or at the other end of the table, the introductory kickoff meeting or conference call can make or break a project before it…
To Be, Or Not To Be (Mobile-Friendly)
As you walk down the crowded street, have you ever noticed the overwhelming majority of people glued to their phones? Perhaps they are texting, or browsing the web, or even playing some new game with…
Defining The Customer Experience
Customer experience is defined as the interaction between a business and their customer over the course of their partnership. How many times have you held off calling a service provider because your first experience with…
Hello, Butane
First and foremost, I’d like to thank you for taking five minutes out of your busy day to read this. Having been in the marketing and advertising space for nearly a decade myself, I realize…
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