Articles
Introduction to Server Side Tracking
If you work in marketing, you have probably heard the term server-side tracking. You may even have it sitting on a roadmap somewhere, right next to auditing UTM tags and testing conversion tracking. The name makes it sound more technical than it needs to be. The basic idea is pretty simple: make sure the important…
Read MoreGoogle Changes Smart Bidding on August 17. Check Your Account This Week
Starting August 17, Google’s Smart Bidding will treat your Target CPA or Target ROAS as the goal to hit, not a ceiling to beat, in any campaign that’s limited by budget. If your campaigns have shown a “Limited by budget” status in the past year (and most small-business campaigns have), you need to review your…
Read MoreRemarketing vs. Retargeting: What’s the Difference?
Short answer: in 2026, remarketing and retargeting mean the same thing, and nearly everyone uses the two words interchangeably. Historically, retargeting meant showing display ads to past website visitors tracked by a cookie or pixel, while remarketing meant re-engaging people you already knew, usually by email, and it happened to be the label Google stamped…
Read MoreOptimize Your Google My Business For Local SEO
Gaining local visibility is an essential first step for any local business. Google My Business is one of the best tools for local businesses, but a surprising amount of people don’t fully utilize this tool. Whether it is an incomplete profile or an unclaimed profile altogether, business after business fails to use Google My Business…
Read MoreUnleashing a Successful Link Building Campaign
Unleashing a Successful Link Building Campaign The importance of building quality links to your content has been known for some time now. One of the single most important ranking factors for your site is the war chest of quality links you have amassed. A successful link building campaign can be challenging depending on your industry,…
Read MoreAgency vs In-house Digital Marketing
The PPC Question Do we hire a new employee for our PPC management, or do we hire an agency? That is the question that many business owners have asked themselves. This is a tough question which requires careful consideration – So let’s get into it. In-house PPC management An obvious benefit to handling your PPC…
Read MoreHow to Make Your Content Rock
We’ve all heard about the importance of content and how success is contingent upon something that people actually want to link to, but just how does one come up with an idea? Well, victory lies in preparation – and this preparation involves brainstorming a variety of content concepts. In this article, I’ll go into some…
Read MoreDisplay Ads are Here to Stay
Display marketing offers several distinct benefits to any business, especially affiliates and merchants. Let’s look at some of the added perks: Increase your conversion rates ROI is everything when it comes to affiliate or merchant marketing and every customer counts. Display marketing is a great way to increase brand awareness, while also increasing traffic to…
Read MoreDigital Marketing is the Future
In today’s society the world is rapidly becoming digital. Individuals are constantly on their electronic devices everyday consuming content. Companies are starting to take advantage of this trend and are going digital. Nowadays marketing departments are adapting to such changes and are hiring more digital marketing professionals to help drive traffic. What exactly is Digital…
Read MoreThe Perks of CRO
Attracting new users is the main reason why businesses set up websites in the first place. By gathering users information you are on the right track of making them customers. Now this goal can be achieved by many different methods including: SEO, PPC, social media and blogging engagement. All of these techniques can help drive…
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