Introduction to Server Side Tracking
If you work in marketing, you have probably heard the term server-side tracking. You may even have it sitting on a roadmap somewhere, right next to auditing UTM tags and testing conversion tracking. The name…
Google Changes Smart Bidding on August 17. Check Your Account This Week
Starting August 17, Google’s Smart Bidding will treat your Target CPA or Target ROAS as the goal to hit, not a ceiling to beat, in any campaign that’s limited by budget. If your campaigns have…
Remarketing vs. Retargeting: What’s the Difference?
Short answer: in 2026, remarketing and retargeting mean the same thing, and nearly everyone uses the two words interchangeably. Historically, retargeting meant showing display ads to past website visitors tracked by a cookie or pixel,…
Top Digital Marketing Analysis Tools in 2024
In the rapidly evolving world of data analytics, staying ahead of trends is essential in digital marketing for businesses alike. As we progress through 2024, the vast selection of analysis tools has become more refined,…
Optimize Your Google My Business For Local SEO
Gaining local visibility is an essential first step for any local business. Google My Business is one of the best tools for local businesses, but a surprising amount of people don’t fully utilize this tool.…
Unleashing a Successful Link Building Campaign
Unleashing a Successful Link Building Campaign The importance of building quality links to your content has been known for some time now. One of the single most important ranking factors for your site is the…
Agency vs In-house Digital Marketing
The PPC Question Do we hire a new employee for our PPC management, or do we hire an agency? That is the question that many business owners have asked themselves. This is a tough question…
How to Make Your Content Rock
We’ve all heard about the importance of content and how success is contingent upon something that people actually want to link to, but just how does one come up with an idea? Well, victory lies…
Display Ads are Here to Stay
Display marketing offers several distinct benefits to any business, especially affiliates and merchants. Let’s look at some of the added perks: Increase your conversion rates ROI is everything when it comes to affiliate or merchant…
Digital Marketing is the Future
In today’s society the world is rapidly becoming digital. Individuals are constantly on their electronic devices everyday consuming content. Companies are starting to take advantage of this trend and are going digital. Nowadays marketing departments…
Ready to increase traffic & conversions?