Gaining local visibility is an essential first step for any local business. Google My Business is one of the best tools for local businesses, but a surprising amount of people don’t fully utilize this tool. Whether it is an incomplete profile or an unclaimed profile altogether, business after business fails to use Google My Business […]
Unleashing a Successful Link Building Campaign The importance of building quality links to your content has been known for some time now. One of the single most important ranking factors for your site is the war chest of quality links you have amassed. A successful link building campaign can be challenging depending on your industry, […]
The PPC Question Do we hire a new employee for our PPC management, or do we hire an agency? That is the question that many business owners have asked themselves. This is a tough question which requires careful consideration – So let’s get into it. In-house PPC management An obvious benefit to handling your PPC […]
We’ve all heard about the importance of content and how success is contingent upon something that people actually want to link to, but just how does one come up with an idea? Well, victory lies in preparation – and this preparation involves brainstorming a variety of content concepts. In this article, I’ll go into some […]
Display marketing offers several distinct benefits to any business, especially affiliates and merchants. Let’s look at some of the added perks: Increase your conversion rates ROI is everything when it comes to affiliate or merchant marketing and every customer counts. Display marketing is a great way to increase brand awareness, while also increasing traffic to […]
In today’s society the world is rapidly becoming digital. Individuals are constantly on their electronic devices everyday consuming content. Companies are starting to take advantage of this trend and are going digital. Nowadays marketing departments are adapting to such changes and are hiring more digital marketing professionals to help drive traffic. What exactly is Digital […]
Attracting new users is the main reason why businesses set up websites in the first place. By gathering users information you are on the right track of making them customers. Now this goal can be achieved by many different methods including: SEO, PPC, social media and blogging engagement. All of these techniques can help drive […]
Social media can either be your best friend or worst enemy. When running a business that has online social presence the main goal is being seen and furthering success. However, with that comes the possibility of people raving about your services or complaining. It’s important to realize that social media plays into driving traffic to […]
When it comes to digital marketing there are many techniques that can be used. Figuring out which service to use may seem challenging because you want the one that will drive more traffic to your website. Specifically, lets talk about PPC and SEO. These services are two of the most powerful traffic drivers. Although each […]
Remarketing is a wonderful tool that allows marketers and businesses to display their ads to visitors that have viewed their website previously. This is done by placing a cookie on the visitor which allows businesses to display their ads on other websites they visit. Remarketing is a great way to increase conversions and is highly […]
