The Whiteboard

Our Thoughts on Digital Marketing

Importance of Customer Service

By Sierra | April 3, 2017

When was the last time you had a great experience as a customer? Maybe it was the way you were approached and regarded as a valued customer. Creating an element of great customer service is…

Let’s Remarket to Target

By Sierra | April 1, 2017

Remarketing is a wonderful tool that allows marketers and businesses to display their ads to visitors that have viewed their website previously. This is done by placing a cookie on the visitor which allows businesses…

Core Values

By Sierra | March 31, 2017

When operating any type of business, you need to implement core values. These values not only shape your company, but reflects your image to potential clients. Here at Butane Digital we thrive on four essential…

Pay-Per-Click Does the Trick

By Sierra | March 5, 2017

Pay-Per-Click Advertising often referred to as PPC is a marketing technique that allows business owners to display their ads on a website, in return for a fee each time a user clicks the ad. Ultimately,…

B2B vs. B2C Marketing

By Sierra | March 2, 2017

When working with prospective clients you need to realize the difference between marketing to a business and marketing to a consumer. The experience for each is different and needs to be approached correctly. Marketing to…

Social Media the Right Way

By Sierra | February 27, 2017

Social Media plays a huge role in gaining customers. Getting your name out there is vital for success. It can be difficult to do social media marketing correctly. Quality over quantity is the mantra for…

SEO: Not Dead, Just the Beginning

By Sierra | February 22, 2017

  Having online activity is a vital component to the success of your business. Everyone wants their company to be seen and that can be done with the use of search engine optimization (SEO.) Doubtful…

Agency Branding: Defining Your Company from the Beginning

By Sierra | February 17, 2017

Establishing your company’s brand from the beginning is a vital component in the the business industry. Initially this can be a difficult task. The continual combination of being indecisive and a perfectionist can definitely play…

New Year, New You? How to be Happier in the Work Place

By Sierra | January 17, 2017

Starting the new year off can be full of optimism and high hopes. It’s the chance for you to start fresh and make new goals. Happiness is an essential component. No one likes working with…

Aftermath: What You Need to Know About the Mobilegeddon

By Anthony | January 27, 2016

A few months ago, Google rolled out a new algorithm change that affected all websites without mobile-friendly design. By now, you’ve probably heard all the doom and gloom about mobilegeddon—but did it really affect your…

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