Remarketing is a wonderful tool that allows marketers and businesses to display their ads to visitors that have viewed their website previously. This is done by placing a cookie on the visitor which allows businesses to display their ads on other websites they visit. Remarketing is a great way to increase conversions and is highly recommended. Here are some benefits of remarketing:
Find the Right Audience
One of the first steps in remarketing is defining your specific audience(s) you want to target. For example, you could create an audience for people who have visited your company blog, or for people who have liked specific pages on your Facebook. This will allow you to reach out to just those people with ads that suit their interests. When defining an audience, create a new marketing list in Google AdWords. From here Google will take care of the cookie settings, all you have to do is specify which website visitors to include or exclude from your desired audience. In remarketing there is an audience membership duration. This is the number of days that you follow a user around with your ads. You are able to test and revise this number to see what works best for your audience.
Gain their Attention
There are times when customers visit your website that don’t convert or even abandon their shopping cart. So how can you resolve this loss of connectivity? Retargeting allows you to reconnect with those who were interested and visited your website to begin with. We already know that these individuals are more likely to remain on the page, since they already showed interested in your business once before. Another technique to target to your visitors is by using Remarketing Lists for Search Ads. This is done by using the generated list of visitors to your site and finding out if they searched one of the keywords you are already bidding on. Once you discover the results you are able to bid higher on these keywords to ensure your ad is being displayed to them.
Expose Your Brand
Remarketing is a great way to increase your brands overall exposure with images that are aesthetically pleasing to your customers. When a potential customer or client is exposed to your brand multiple times, they become more familiar with your product. Inevitably, this increases the chances of them buying from you when they are finally ready to make their purchase. Remarketing also helps ensure remembrance of your company. Even if they don’t make a purchase right then and there, they will keep your image in the back of their mind for future references when looking at similar products or services.
This is one of the most important benefits. The main goal with online advertising is to turn those visitors into converters. The best way to increase conversions is having someone that has education about your product or service. Remarketing is a great way to boost your brand image and increase your conversion rate.