Articles
Digital Marketing to the Rescue
Digital marketing plays a huge part in the success of a business. In today’s market consumers are more connected and engaged with brands. The use of digital devices and the internet makes this possible. Information is delivered to consumers quickly and in some cases right in the palm of their hand. So why is digital…
Read MoreBrand Management
Brand management contributes to the the success of your company. What is brand management exactly? Branding is the process of creating an identity for your business. In today’s culture brand management is more than just creating social presence on the web, it’s about engagement in meaningful ways with brand advocates. Essentially, your online reputation is…
Read MoreImportance of Customer Service
When was the last time you had a great experience as a customer? Maybe it was the way you were approached and regarded as a valued customer. Creating an element of great customer service is pertinent for gaining clients and maintaining a positive image of your company. The most memorable experiences are those that feel…
Read MoreLet’s Remarket to Target
Remarketing is a wonderful tool that allows marketers and businesses to display their ads to visitors that have viewed their website previously. This is done by placing a cookie on the visitor which allows businesses to display their ads on other websites they visit. Remarketing is a great way to increase conversions and is highly…
Read MoreCore Values
When operating any type of business, you need to implement core values. These values not only shape your company, but reflects your image to potential clients. Here at Butane Digital we thrive on four essential values: dedication, experience, transparency and energy. We take pride in our work and the image perceived to our clients and…
Read MorePay-Per-Click Does the Trick
Pay-Per-Click Advertising often referred to as PPC is a marketing technique that allows business owners to display their ads on a website, in return for a fee each time a user clicks the ad. Ultimately, it is a way of buying visits to your website, as opposed to earning the visits through organic strategies. Here…
Read MoreB2B vs. B2C Marketing
When working with prospective clients you need to realize the difference between marketing to a business and marketing to a consumer. The experience for each is different and needs to be approached correctly. Marketing to a B2B is based more on logic because businesses want to use their time and money efficiently. When marketing to…
Read MoreSocial Media the Right Way
Social Media plays a huge role in gaining customers. Getting your name out there is vital for success. It can be difficult to do social media marketing correctly. Quality over quantity is the mantra for social media. Every business has their own techniques on gaining loyal customers, so being able to adapt to the the…
Read MoreSEO: Not Dead, Just the Beginning
Having online activity is a vital component to the success of your business. Everyone wants their company to be seen and that can be done with the use of search engine optimization (SEO.) Doubtful on the effectiveness of SEO? Here are some reasons for getting help from SEO experts like ourselves here at Butane…
Read MoreAgency Branding: Defining Your Company from the Beginning
Establishing your company’s brand from the beginning is a vital component in the the business industry. Initially this can be a difficult task. The continual combination of being indecisive and a perfectionist can definitely play a key factor. Starting your brand off with a clear-cut motive is essential, in order to retain your company’s identity…
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